Born from
obsession
LuxWatch was built because the luxury watch market was broken — opaque, inaccessible, and rife with fakes.
We set out to build the platform we always wished existed: one that treats every collector with the same respect as a Christie's auction house, with the convenience of a modern mobile app.
Our values
Uncompromising Authenticity
Every watch listed on LuxWatch passes a 47-point expert inspection. We reject 1 in 3 watches submitted for listing. Your trust is non-negotiable.
Radical Transparency
Full service history, condition reports, and provenance documentation for every timepiece. No surprises, no hidden fees, no fine print.
Collector-First Design
Built by watch enthusiasts, for watch enthusiasts. Every design decision — from the dark interface to the filter system — serves the collector.
"A watch is never just a watch. It's a story of craft, time, and legacy. We built LuxWatch to honour that."
Meet the team
Alexander Mercer
Co-Founder & CEO
Former Christie's watch specialist. 18 years authenticating timepieces for major auction houses.
Priya Nair
Co-Founder & CPO
Ex-Apple product designer. Led the team that redesigned the App Store. Obsessed with luxury UX.
James Okafor
Head of Authentication
Certified horologist with 22 years experience. Previously chief authenticator at Sotheby's Geneva.
Our journey
From a two-person startup to the fastest-growing luxury watch platform in North America.
LuxWatch founded in San Francisco
First 1,000 authenticated listings
10,000 downloads in first month after launch
50K+ downloads, 200+ brands, global expansion
Ready to start your collection?
Download LuxWatch today and discover why 50,000+ collectors trust us with their most important purchases.